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The Ultimate Snapchat Guide for Churches

Reading Time: 6 minutes

In today’s digital age, engaging with your congregation and reaching new members requires more than just traditional methods. Enter the world of social media, specifically Snapchat – a platform that has become widely popular among younger audiences.

In this ultimate guide for churches looking to harness the power of Snapchat as an effective marketing tool, we will explore how to create and manage a successful account, develop interactive content tailored for church outreach, and expand your following across this dynamic platform.

Why Churches Should Use Snapchat As A Marketing Tool

Reaching A Younger Audience

Reaching a younger audience is a top priority for many churches as they strive to build lasting connections with the next generation of believers. Snapchat is an ideal platform to achieve this goal, as 75% of teens aged 13-17 are active users.

For example, incorporating behind-the-scenes moments from rehearsals or youth group meetings can foster deeper engagement and connection between church members and younger attendees.

Additionally, hosting trivia nights or Q&A sessions with pastors allows teens to ask questions about faith topics that matter most to them. These strategies provide young people with an authentic glimpse into the life of their spiritual community while also allowing them to share their own stories on one of their preferred social outlets โ€“ Snapchat.

Increasing Engagement With Interactive Content

Snapchat offers a unique opportunity for churches to increase engagement with their followers through interactive content.

With features like live streaming and filters, churches can create fun and memorable experiences that encourage participation from their congregation. For example, church leaders can use interactive Q&A sessions on Snapchat to address questions and concerns from their followers in real-time.

By creating engaging content that encourages interaction, churches can strengthen relationships with their followers and foster a sense of community online.

Plus, since the content disappears after 24 hours, it creates urgency and exclusivity around the experience which users find exciting.

Offering A Unique Perspective

With over 200 million active Snapchat users, the platform provides an excellent opportunity for churches to offer a unique perspective. One of the ways churches can stand out on Snapchat is by sharing behind-the-scenes moments that give viewers an inside look at church life.

Setting Up Your Church’s Snapchat Account

Creating A Memorable And Relevant Username

The first step in setting up your church’s Snapchat account is creating a memorable and relevant username. Your username is what people will use to find and add your account, so it’s essential that it reflects your church’s identity.

For example, instead of using a generic name like “First Baptist Church,” you could create a more unique username like “BaptistLife” or “HometownChurch.” This type of username helps set you apart from other churches and makes it easier for users to find you when searching for content related to their interests.

Customizing Your Profile To Reflect Your Church’s Identity

Your church’s Snapchat profile is an extension of your brand and should reflect its identity. This can be achieved by customizing your display name, bio, and profile picture to align with the values and mission of your church.

For example, you can include a brief description of your ministry or nonprofit work in the bio section.

Using images that convey a sense of community or spiritual significance can also add personality to your profile picture. It’s important to note that consistency across all social media platforms is key to maintaining a strong brand identity.

By ensuring that every aspect of your Snapchat profile reflects the essence of who you are as a church organization, you’re setting yourself up for success on the platform.

Overall, Customizing Your Profile to Reflect Your Church’s Identity provides an opportunity for churches to use Snapchat as part of their digital strategy to establish themselves as leaders in online communication between members and non-members alike while strengthening relationships within their communities through digital evangelism efforts.

Building And Expanding Your Network

Once you’ve created your church’s Snapchat account and customized your profile, it’s time to start building and expanding your network. One effective way to do this is by promoting your account on other social media platforms such as Facebook, Twitter, and Instagram.

Encouraging members of the church community to add you on Snapchat via these channels can help grow your followers quickly.

Another strategy is hosting contests or giveaways that require users to follow your church’s Snapchat account in order to enter. Partnering with other churches or influencers who have a large following can also help expand your network and reach new audiences.

Don’t forget to interact with others on the platform by liking and commenting on their stories in order to build relationships within the community.

Creating Effective Content For Your Church’s Snapchat Account

Sharing Behind-the-Scenes Moments

One way for churches to effectively use Snapchat is by sharing behind-the-scenes moments. This could include showcasing rehearsals, giving a glimpse of what goes on during worship services, or even documenting mission trips.

By showing these unpolished and unscripted moments, churches can provide their followers with an intimate look at church life and foster a stronger sense of community.

It also provides an opportunity for churches to showcase the hard work that goes into putting together events and services, as well as the volunteers who make it all possible.

Highlighting Volunteer And Outreach Opportunities

One of the best ways for churches to use Snapchat is to highlight volunteer and outreach opportunities. This allows members of the congregation to see firsthand how they can get involved and make a difference in their community.

Churches can use Snapchat to showcase upcoming events, share stories from previous service projects, and even enlist help from followers for future endeavors.

For example, a church could highlight volunteers serving meals at a local shelter or participating in a community clean-up event. They could also showcase fundraisers aimed at supporting charitable causes both locally and abroad.

Moreover, they could give shoutouts on their snap account thanking those who are actively participating in outreach programs.

Broadcasting Sermons And Worship Services

One of the most effective ways for churches to use Snapchat is by broadcasting their sermons and worship services. With its live video capabilities, Snapchat offers an easy way to share these important events with members who are unable to attend in person.

By allowing congregants to tune in from anywhere, churches can expand their reach and provide a more inclusive experience for all. In addition, using Snapchat’s interactive features such as filters and lenses during services can make them even more engaging for viewers at home.

Holding virtual bible study sessions or youth-focused sessions on Snapchat gives followers a new way of experiencing community digitally thus making those who feel left out unmissable within the confines of a physical building almost like they were there themselves!

Utilizing Filters And Lenses

Snapchat is known for its fun and creative filters and lenses, which can add a unique touch to your church’s snaps. Filters are overlays that appear on your photo or video content, while lenses use augmented reality technology to transform you into different characters or themes.

For example, you could create custom filters or lenses for a special event at your church, such as Easter Sunday or Christmas Eve service. This would allow attendees to share their experience with friends in an exciting and personalized way.

Remember that Snapchat users enjoy unpolished and authentic content. So don’t be afraid to experiment with different filter combinations or silly lenses – it may even help attract younger members of your congregation who appreciate the lighthearted nature of Snapchat.

Encouraging Community Interaction And Feedback

One of the best things about using Snapchat for your church’s social media presence is its interactive nature. Encouraging community interaction and feedback through Snapchat can help build stronger relationships with your congregation.

For example, you could encourage members to send in prayer requests or ask questions for a Q&A session with the pastor. You could also use polls and surveys on Snapchat to gather feedback and ideas from your followers.

Another way to promote engagement is by hosting contests or giveaways exclusively on Snapchat, such as a scavenger hunt that leads followers around the church campus finding hidden clues or offering prizes for sharing snaps of themselves volunteering at local outreach events.


The Ultimate Snapchat Guide for Churches is an essential tool for any church looking to increase engagement and outreach through social media. With its unique features such as filters, geofilters, and lenses, Snapchat offers endless opportunities for churches to showcase their identity and connect with members of all ages.

By sharing behind-the-scenes moments, broadcasting sermons and worship services, and hosting contests or Q&A sessions, churches can create content that resonates with their audience in a fun and casual way.

With the majority of teens using Snapchat daily, it’s becoming ever more important that churches keep up with the times by embracing digital technology as part of their spiritual outreach strategy.

This guide provides valuable tips on setting up your account, creating effective content without compromising Church guidelines, growing your following online & ultimately improving evangelism efforts.